During the summer of 1989, Pamela Anderson went with her friends to a BC Lions game at BC Place, and during the game she was shown on the stadium screen wearing a Labatt's t-shirt, causing the crowd to cheer for the 21-year-old Anderson.
Pamela Anderson was taken down to the field to receive an ovation from the crowd. Photographer and boyfriend Dan Ilicic produced the Blue Zone Girl poster on his own.
In October 1989 Pamela Anderson appeared as the cover girl on Playboy magazine. At this stage in her modelling career, Pamela Anderson had decided to live in Los Angeles to further pursue her career ambitions.
Pamela Anderson became a centrefold for Playboy when the magazine chose her to be their Playmate of the Month for their February 1990 issue.
Pamela Anderson then chose to get breast implants.
Pamela Anderson has since appeared in Playboy several times in the 1990s and 2000s.