In 1994, Pamela Anderson was cast in her first starring role in Raw Justice also known as Good Cop, Bad Cop, a film in which she costarred with Stacy Keach, David Keith and Airplane! star Robert Hays. The film won the Bronze Award at the Worldfest-Charleston in the category for dramatic theatrical films under the title Good Cop, Bad Cop. The notable cast was the focus of many reviewers.
In 1996, Pamela Anderson acted in the film Barb Wire playing Barbara Rose Kopetski, which was thought by some to be Anderson's real name. The movie, a thinly veiled futuristic remake of Casablanca, was not a commercial success.
In September 1998, Pamela Anderson starred as Vallery Irons in the Sony Pictures Entertainment hit syndicated show V.I.P. created by J. F. Lawton. Blending action and humor in a fast-paced adventure series, with Anderson often poking fun at her tabloid image, the show explored the exciting and sometimes treacherous lives of the rich and famous. The series lasted through a successful four year run.
Pamela Anderson' role as C.J. Parker gave her more popularity and gained her attention from international viewers. She returned to Baywatch for the 2003 reunion movie, Baywatch: Hawaiian Wedding. She also appeared on The Nanny as Fran's rival, Heather Biblow.
Pamela Anderson became a naturalized citizen of the United States on May 12, 2004, while retaining her Canadian citizenship. She has lived in Southern California since 1989.
In April 2005, Pamela Anderson starred in a new Fox sitcom Stacked as Skyler Dayton, a party girl who goes to work at a bookstore. It was cancelled on May 18, 2006, after two seasons, although some episodes had not been aired.
Pamela Anderson was repeatedly referenced in the 2006 mockumentary Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan as the title character seeks to kidnap and marry her. Anderson appears in person at the end of the film confronted by Borat in a staged botched abduction.
She performed on February 13–14, 2008 in a Valentine's Day striptease act at the Crazy Horse cabaret in Paris.
On July 9, 2008, Pamela Anderson entered the Australian Big Brother house for a three-day visit. Her appearance on this show also marked Pamela Anderson's foray into reality television with a series of her own, Pam: Girl on the Loose, which debuted on August 3, 2008 on E! in the United States.
In December 2009, Pamela Anderson guest-starred as Genie of the Lamp in the pantomime Aladdin at the New Wimbledon Theatre in Wimbledon, south-west London, England. Pamela Anderson took over the role from comedienne Ruby Wax, with former EastEnders actress Anita Dobson and comedian Paul O'Grady also booked for the role.
Pamela Anderson is due to star in a short film The Commuter directed by the McHenry Brothers to promote the Nokia N8 smartphone in the UK[19] Fans of Anderson, who won a Nokia UK run competition, will be starring alongside Anderson in the short film.
In November 2010, Pamela Anderson appeared on season 4 of the Indian television reality show Bigg Boss as a guest. Pamela Anderson stayed for three days for a reported sum of Rs. 2.5 crores (approx 550,000 USD). The show is inspired from the famous reality show Big Brother.