In April 1997, Pamela Anderson guest-hosted Saturday Night Live. She also appeared on one of two covers for the September issue of Playboy.
In 1999, Pamela Anderson appeared as a giantess in the music video for "Miserable" by California alternative rock band Lit.
In early 2004, Pamela Anderson returned to the spotlight. In May, she appeared n*ked on the cover of Playboy magazine. It was the first time she had appeared n*ked on any magazine cover. Later, she posed naked for Stuff and GQ magazines.
Pamela Anderson became a naturalized citizen of the United States on May 12, 2004, while retaining her Canadian citizenship. She has lived in Southern California since 1989.
In 2004, Pamela Anderson released the book Star, co-written by Eric Shaw Quinn, about a teenager trying to become famous. After this, she began touring the United States, signing autographs for fans at Wal-Mart stores nationwide. Her second book, the sequel Star Struck, released in 2005, is a thinly veiled look at her life with Tommy Lee and the trials of celebrity life.
In December 2005, NBC cut off a video of Pamela Anderson pole dancing on Elton John's "The Red Piano." NBC said that the footage was inappropriate for prime time. The video was shown on huge screens during the event, while John played "The Bitch is Back".
In March 2006, it was announced that Pamela Anderson would receive a star on Canada's Walk of Fame thanks to her many years as a model and actress. She is only the second model to receive a star. In April 2006, Anderson hosted Canada's Juno Awards, becoming the first non-singer and model to do so.
Pamela Anderson performed on February 13–14, 2008 in a Valentine's Day striiptease act at the Crazy Horse cabaret in Paris.
In December 2009, Pamela Anderson guest-starred as Genie of the Lamp in the pantomime Aladdin at the New Wimbledon Theatre in Wimbledon, south-west London, England. Pamela Anderson took over the role from comedienne Ruby Wax, with former EastEnders actress Anita Dobson and comedian Paul O'Grady also booked for the role. In the spring of 2010, Anderson appeared as one of the contestants on Dancing with the Stars.